New Delhi, October 08, 2015: Mobikon, the leading marketing platform for the F&B industry, today announced that it has raised undisclosed growth funding from Life.SREDA and Qualgro. The funding is in line with Mobikon’s plan to aggressively expand in South East Asia. Mobikon plans to use the funds to fuel rapid growth of the company across international markets, open office in Jakarta and conduct strategic hiring across UAE. Mobikon had earlier raised funding from Jungle Ventures, Spring Singapore and Lion Rock.
The new funds will help Mobikon invest in creating new tech infrastructure and provide restaurants with better products and faster upgrades. Mobikon is soon planning to launch a complete new platform focused on Restaurant Social Engagement, which will be a breakthrough for the restaurant industry.
Mobikon has been on an expansion spree in recent months. It raised funds from Jungle Ventures in July this year and acquired Triibe, a Singapore based customer engagement platform for restaurants in August 2015. Post the Triibe acquisition two months ago, Mobikon’s revenues from international markets jumped from 40% to 55% and is expected to reach 65% by the end of this financial year. The company is targeting 200% growth this year.
Samir Khadepaun, Co-founder and CEO of Mobikon said, “This strategic funding will boost Mobikon’s expansion in South East Asia. Qualgro and Life.Sreda, besides the funding, brings in a huge network of mPOS and Cloud POS players which will help Mobikon to scale quickly. We are very excited to have them on board and will surely help us to further strengthen the market leadership positioning in Customer Engagement & Marketing.”
Mobikon was founded by Samir Khadepaun and Salil Khamkar. The company is today the leading digital platform for customer engagement and marketing for F&B industry and provides a single dashboard for the entire spectrum of restaurants; Quick Service, Fine Dine, Casual Dine and Cafes, to engage customers intelligently, with integration across ordering, reservations, feedback and marketing. Its proprietary platform mEngage is the only platform for F&B marketers to have a 360 degree view of customers. Mobikon clients have benefited from improved revenues (1-2%), greater ROI on marketing spends (3-5%) and improved customer retention.
Apart from India, Mobikon is present in Singapore, Manila, Dubai, Macau, Kuala Lumpur and plans to open office in Jakarta with this round of funding. The Mobikon platform currently powers 65,000+ reviews every month, over 130,000 new diners are added month on month and the platform engages 6,00,000+ diners every month. Some of the leading customers include; Copper Chimney, Pind Baluchi, Little Italy and Pizza Express in India and Swensens, Red Crab Group and Select Group, internationally.
Mobikon was chosen amongst 8 tech start-ups under LifeSREDA’s Accelerator Programme in July this year. This funding is a part of the Accelerator programme.
Heang Chhor, Director of Qualgro Pte. Ltd. Investment Fund and ex-McKinsey will be joining the board of Mobikon. Heang Chhor said "The Food & Beverage space is becoming increasingly competitive and complex. Mobikon provides a real-time feedback loop between restauranteurs and their customers, and does so with a simple and easy to use interface. We were impressed by the quality of the Mobikon team and how restauranteurs have embraced the product – it’s making a difference to their businesses and the end-customer experience."
About Mobikon :
Mobikon is a customer engagement and marketing platform for Restaurants.
Founded by Samir Khadepaun and Salil Khamkar, Mobikon’s platform mEngage helps restaurants with a single view of customers across Ordering, Reservations, Feedback and marketing channels.
Mobikon has pioneered in inStore customer engagement and has scaled in multiple markets across S.E. Asia. Company works with some of the leading brands including Pan India Foods, Oriental Cuisines, JP Palace, Red Crab Group, Select Group, Swensens and many more. Mobikon’s vision is to dominate customer engagement & marketing for F&B businesses. To know more about Mobikon, please visit: http://www.mobikontech.com/
About Life.SREDA :
Life.SREDA VC is a Singapore based Fintech-focused venture capital firm specializing in Series A, B and C investments. Their InspirAsia Accelerator programme is created as a deal-flow engine for Life.SREDA VC. They launched a 3-6 months accelerator programme to identify, recruit, invest and mentor late-seed startups that are seeking Pre-Series A or Series A and B. They also use the platform to incubate and work with innovative startups and to create a vibrant startup community in the Fintech space.
About Qualgro :
Qualgro Pte Ltd is an Asean fund focused on technology, education, healthcare and logistics. It invests in Series A and beyond.
For further details please contact :
Aim High Consulting
Anuradha Pundir: +91 9958767604